September 26, 2021


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Why digital, marketing communications space must be revolutionised in Nigeria – Nwabueze

From Oluseye Ojo, Ibadan

The Chief Executive Officer (CEO) of Marvee Strategies, a digital, content-creating and branding firm, Marvelous Nwabueze, has said the digital and marketing communications must be revolutionised with technology in order for Nigeria to remain relevant in the space in the future.

He made the disclosure in a statement he made available to journalists in Ibadan, the Oyo State capital, saying the African modern marketplace has been characterised by uncertainty, wide-scale innovation, and fluctuation.

According to him, ‘the future is open to unknown possibilities. Years from now, the way content and marketing are used to revolutionise the connection between talent/brands and the general public will be completely different.’

Nwabueze stated that Marvee Strategies has taken a giant step towards helping organisations and businesses to set the pace in advancing and evolving landscape, with the next generation of high and sophisticated technology.

He stated that the firm has set the foundation for a new wave of marketing and content creation and management, adding that he has established the company as a creative and marketing agency that has grown into a major player in helping companies connect with customers and bridging the gaps between influencers and brands.

Nwabueze, a content strategist and seasoned marketer, stated further that the firm has already secured deals that cut across real estate, marketing campaigns and music management, among others.

His words: “In a time when marketing strategies abound, Marvee Strategies was made to strike the right tone with any brand audience. We use a people-centric approach towards content streams and branding; one that pays attention to the brand’s audience and not the brand. We uphold the mantra that every brand and talent is unique, regardless of being in the same field or line of work, and each brand has the responsibility to connect emotionally and personally to its audience.

‘2020 was an especially prolific year in regards to Marvee’s impact on the industry. In May 2020, Marvee Strategies signed a content and marketing deal with Lambo Homes, a real estate company that specialises in high-end housing and luxury accommodation. Few months down the line, another deal was set in stone with Ike Exclusive, an entertainment blog that largely adopts comedy into its news and entertainment dissemination channels.

‘Down the line, Marvelous has seen the incorporation of international business practices and the adoption of afro-continental talent, that are already well on course to re-charting the African continent’s path in the eyes of the world. These events hold relevance not just in the dynamics of the public relations that they are characterised by, but by the grander scheme of what a no young man is achieving in Africa’s vibrant content terrain.

‘With digital marketing, improved branding, public relations campaigns, and significant networking, Marvelous Nwabueze is positioning brands and talents firmly and audibly, to credibly create a voice of their own in the ever-evolving landscape that is Africa.’

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Source: news